The New England Patriots took another step in distancing themselves from a relationship with former tight end Aaron Hernandez on Friday.
The team announced it will hold a free exchange for any Aaron Hernandez jerseys on July 6 and 7.
According to team spokesperson Stacey James, the move is also a way for parents to make sure their children aren’t supporting a person who was charged with first-degree murder on Wednesday:
“We know that children love wearing their Patriots jerseys, but may not understand why parents don’t want them wearing their Hernandez jerseys anymore,” said New England Patriots spokesperson Stacey James. “We hope this opportunity to exchange those jerseys at the Patriots ProShop for another player’s jersey will be well received by parents.”
Soon after professional wrestler Chris Benoit murdered his wife and child and then, killed himself in June 2007, World Wrestling Entertainment erased its former world champion from their history.
It appears the Patriots (and NFL for that matter) will take a similar tact…and rightfully so.
Categories: Aaron Hernandez, New England Patriots
A) Do you think it is too late to get a Steve Grogan jersey?
B) Of course, this means Hernandez jerseys will become collectible now…
Great idea in terms of reputation management for the franchise.