After the controversial trade of former Denver quarterback Jay Cutler, Broncos owner Pat Bowlen took matters into his own hands by issuing a letter to season ticket holders. Bowlen’s basic message was simple. It’s about the team, not an individual player. This letter is perhaps why Bowlen is one of the league’s top owners.

He’s dead on. As poorly as head Josh McDaniels may or may not have handled this, Cutler’s reaction smacked of selfishness. Clearly, when a team has changes at the head coach spot, the leaders want people their familiar with in charge. That’s a basic business concept, not a direct slap in the face to Cutler.