The largest viewing audience ever for a Super Bowl witnessed Pittsburgh’s 27-23 win over the Arizona Cardinals on Sunday night, according to Nielsen Media Research. A record 98.7 million viewers tuned into NBC on Sunday, surpassing last year’s Super Bowl between New England and the New York Giants as the most watched Super Bowl of all-time. Last year’s dramatic confrontation drew 97.5 million viewers. The viewership record marks the second entry for the Steelers in the top five most watched Super Bowls of all-time. Dallas’ Super Bowl XXX win over Pittsburgh drew 94.1 million viewers.
The only other franchise in the top five twice is Chicago, whose Super Bowl loss to Indy in 2007 drew 93.2 million fans; while its Super Bowl XX pasting of New England brought in 92.6 million viewers.
Super Bowl XLIII is also the second most watched television program of all-time. It trailed only the 1983 series finale of M*A*S*H*, which garnered 106 million viewers.
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