CBS announced their plans to part ways with pop star Rihanna after the singer fired off a NSFW tweet regarding the network’s plans to pull her theme song to the new Thursday Night Football package.
The mess began shortly before CBS’ foray into Thursday Night Football with the Steelers visiting the Ravens last week – just days after a video showing Baltimore’s Ray Rice slugging his wife surfaced on the internet.
Prior to the game, word trickled out that Rihanna would open the telecast with a new theme song for the show, which some felt was extremely insensitive and yet once again, tone deaf on the NFL’s part due to the singer being a domestic violence victim.
Right as the firestorm of criticism began, the song was pulled off the telecast before the game.
Then, Rihanna tweeted her displeasure at CBS on Monday for having the audacity to pull the song last week and then, opt to re-insert it for the upcoming Thursday night game between Tampa Bay and Atlanta.
Clearly, RiRi was less than thrilled about the proceedings:
Not to be cast aside without getting the final word in, CBS released a statement, which severed their relationship with Rihanna:
“Beginning this Thursday, we will be moving in a different direction with some elements of our Thursday Night Football open,” said Jen Sabatelle, the Senior VP of Communications at CBS, in an official statement. “We will be using our newly created Thursday Night Football theme music to open our game broadcast.”
The statement gave CBS an opportunity to re-write history a bit. However, when one of the world’s biggest music stars tells you to go fly a kite on Twitter, that is hard to erase.
Categories: News and Notes