We all know that Seattle Seahawks running back Marshawn Lynch loves his Skittles. Now, the company is putting Lynch to work during Super Bowl week.

Skittles released a mock press conference featuring mercurial Seattle Seahawks running back Marshawn Lynch starring with a bowl of his favorite candy while “talking to the media.”

To be honest, it’s a bizarre video that stretches out to nearly three minutes. My favorite thing about this video is that it becomes plainly evident early on that Lynch hates the media.

He has zero interest in interacting with the media (except Deion Sanders) with any type of tangible thoughts. In fact, just picture a far less social version of Bill Belichick.

I’ll only give Lynch credit for slipping “awesomer” into a sales campaign. Good for him.