New England Patriots tight end Rob Gronkowski’s free time has greatly decreased since the beginning of training camp. Yet, he is still managing to get his name out there in other projects.

Gronkowski’s new SportsCenter commercial began its run on Monday. The Super Bowl XLIX champion is shown displaying his new ring to a collection of SportsCenter anchors.

As folks are known to do when a friend gets engaged, the trio fawns over Gronk’s ring and then, talk smack about the gaudy ring upon his departure from the frame.

By the way, congratulations to ESPN for creating a spot involving the Patriots that does not include any Deflategate jokes. Well done!