Super Bowl LI

Adele Turns Down Super Bowl Halftime Gig; NFL Says They Never Formally Offered

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Adele informed concertgoers on Saturday night that she had been asked by the NFL to perform at halftime of Super Bowl LI in Houston next February but declined.

The songstress confirmed the news during a performance at Staples Center in Los Angeles. Her comments were short and to the point:

“First of all, I’m not doing the Super Bowl. I mean, come on, that show is not about music. And I don’t really — I can’t dance or anything like that. They were very kind, they did ask me, but I said no.”

Playing the role of spin doctors, the NFL and Pepsi released a joint statement on Sunday to state that Adele was never “formally” offered the gig:

“The NFL and Pepsi are big fans of Adele. We have had conversations with several artists about the Pepsi Super Bowl Halftime Show. However, we have not at this point extended a formal offer to Adele or anyone else. We are focused on putting together a fantastic show for Houston and we look forward to revealing that in good time.”

This looks to be a bit of spin control by the NFL and Pepsi. They don’t want it to appear that the Super Bowl is not a cool opportunity. Both parties still want it to come off as the “in thing” to do.

I’m glad Adele rejected the offer (if one was actually made). Can you imagine her playing “Rolling In The Deep” or “Hello”?

It would be extremely awkward. The NFL has plenty of time to head back to the drawing board.

My suggestion for the halftime show of Super Bowl LI:

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Taylor Swift is the best option. It would be high-energy and something the NFL is accustomed to seeing.

Plus, she needs a positive boost back into the mainstream after getting rolled by Kim Kardashian and Kanye West this summer.

If not Swift, the NFL would perhaps go back to last year’s model that showcased a variety of acts including Beyonce, Coldplay, and Bruno Mars.

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