In anticipation Madden NFL 15’s impending release in just under two weeks, EA Sports released arguably one of the most bizarre commercials in video game history.

The nearly four-minute promo centers on comedian Kevin Hart and Dave Franco in a rivalry over Madden, which promptly begins by Hart slapping Franco in the face.

Also, Dez Bryant, Colin Kaepernick, LeSean McCoy, and Richard Sherman are among the NFL-related cameos in the new commercial.

Bears, cheerleaders, girls washing cars, swimming pools, and Portland Trail Blazers star Damian Lillard are all a part of strange part of the promotional campaign.

Madden NFL 15 hits stores on August 26.