Tom Brady, king of social media, is back at it again while at an undisclosed location in preparation for the 2016 NFL season.

Brady took to Facebook from the beach to signal his receiver teammates to “ASSEMBLE.” Typically, Brady has worked with his receivers during the off-season before including Julian Edelman and Danny Amendola.

Of course, Brady’s seashell message is a call back to the film Anchorman, where Ron Burgundy (played by Will Ferrell) made a call for his news team to assemble.

Tom Brady, a men among men.